web design and seo for tourism

One of our fields of expertise is SEO for the travel and tourism industry, so if you operate in these sectors we can offer a tailored service which has proven to work for other companies in your industry.

We are based in Wiltshire and specialise in SEO for SME’s, therefore our typical customer is a UK based and within one of a few particular industries, Tourisn being one of them.

The tourism industry is said to account for almost 10% of UK jobs and a staggering 9% of UK GDP and is forecast to rise according to a tourism industry report from Delloite in November 2013! What this means in terms of internet visibility, is that your industry is fiercely competitive! Our know-how and expertise can help you rise to the top and attract more customers.

So, Who Can We Help?

It doesn’t really matter which specific niche of the industry you are in, we can help anyone from B&B’s, hotels, venues and event organisers, right through to transport companies, travel agents or those who supply to those type of industries. Our tailored approach and proven methods for optimising our clients websites can equally be applied to anyone in the industry (that we have encountered so far at least!)

With so many consumers using the internet to research before a holiday, weekend break or even a day trip, having a well targeted internet presence is vital.  With the relatively recent increases in smartphone use and faster internet access, people don’t just research and book before they leave, but also whilst they are away, making mobile search a key element (if not the most important part) of an SEO campaign.

Why choose ECO SEO?

Firstly, you found this page, so you know we can achieve the improved positions in the search engines and encourage potential customers to click through to the target website.

We appreciate that many of our clients know little, if anything about internet marketing, so we talk in plain English, not technical jargon. You will also receive monthly reports showing the results of the work completed for you.

There is also no long term contract which ties you in for a prolonged period, we know you will be impressed so we don’t need to tie you in!  All our clients SEO is completed on a rolling monthly basis and we only work for one client in a specific niche, geographical area or with specific services, this means if you work with us, we are working for you and you alone.

How does it work ?

First, get in touch and we’ll take a look at your website and a few of your competitors, so some preliminary keyword research to establish where you are now and highlight the priority of tasks which need undertaking. Once we have a better idea of what you need we will get back to you with suggestions of what can be achieved, in what time-frames and at what cost. If you agree we can begin.

If you decide to go ahead, there will be detailed research undertaken to further focus the work. Often these are more technical and aren’t visible on the customer facing website, although many more are likely to be minor page updates, although sometimes this will include the addition of entire pages if we are targeting particularly difficult terms and you don’t already have suitable pages or sections of the site already. Once we’ve started, you will see steady improvements in the search engines with a constantly increasing number of site visitors and sales, therefore it becomes easily justifying the cost of the campaign, this is why we don’t tie you in to a fied term contract.

Increasing the number of people who see your listing in the search engines is just the first step, we also want them to click on your website.  We can also track their behavior once on your site and identify which pages are working for you and which aren’t, over time we can refine particular pages to increase the number of clicks which convert into sales by funneling users on to your enquiry form or in the case of an Ecommerce site, to the pages where they can click “buy it now”.

In addition we will use the other websites people use to research holidays and events to drive additional traffic to your website, the great thing about tourism and the way people research before hand means we have multiple additional routes to engage with your prospective customers than most.

The ROI for Tourism SEO

All you need to do is track the number of new customers who found you through the website, some of this information is available through the reports we’ll provide, however, the one thing we can’t see is how many people picked the phone up, so it’s vital that you keep track of those too, in some areas of tourism, such as camping sites this can account for a huge number of enquiries and bookings.

Our objective is to make sure you receive substantially more new sales through your website than you are spending on your specialist SEO campaign in as shorter time as possible. That way you’re happy, continue using us and so are we.

Why not call us on 0800 0488832 or complete the contact form so we can call you back. We offer SEO services for all types of tourism and travel related sites, from travel agents and airport parking to local tourist websites, hotels and B&B’s.