Travel & Tourism SEO

SEO for travel, tourism & hospitality businesses

Most people don’t book the first place they look at — they bookmark it, keep browsing, and come back days later, often on a different device entirely. Our existing experience in the hospitality and tourism industry is a genuine advantage for our clients in this space.

SEO agency since 2006 Wiltshire & South West Solar-powered agency

We help anyone from B&Bs, hotels, destinations and authors, through to transport companies, travel agents and their wider supply chain — with a tailored approach that’s proven to work across this sector.

Mobile-first SEO

Tourists increasingly research and book while away, not just before they travel — mobile search is central to any tourism campaign.

WordPress & WooCommerce booking systems

We’ve built booking systems with variable options and payments on the WordPress platform for tourism clients.

Keyword research for travel search

We target the specific terms people search when researching a holiday, weekend break or day trip.

Plain-English reporting

Monthly reports comparing your results with your main online competitors, explained without jargon.

Why this sector matters

UK tourism is worth an estimated £147 billion a year to the economy and supports roughly 1 in every 15 jobs nationally — which means the online competition for visibility keeps growing too.

Source: VisitBritain/VisitEngland, 2024 figures

A genuinely varied client list

Our clients in this sector have been varied, to say the least — a government-owned tourism website, a travel agent, a local taxi firm, and even a private jet charter company. All of them have grown their business by working with us. Our technical WordPress expertise, combined with a tailored approach to digital marketing, applies equally to any niche within tourism that we’ve encountered so far.

With so many people researching a trip online before they leave — and increasingly while they’re away, thanks to smartphones — a well-targeted, mobile-friendly presence is essential rather than optional.

Common questions about SEO for travel & tourism

Do you only work with accommodation providers?

No — our tourism clients have included a government tourism website, a travel agent, a taxi firm and a private jet charter company, alongside more typical B&Bs and hotels.

How important is mobile SEO for this sector specifically?

Very — tourists research and book on mobile both before and during their trip, so a slow or poorly optimised mobile experience can cost you bookings directly.

Can you build a booking system as well as handle SEO?

Yes — we’ve built WordPress and WooCommerce booking systems with variable options and payments for tourism clients.

What does it cost?

Full packages and one-off pricing are on the pricing page — real figures, not a vague “get in touch for a quote.”

Ready to talk about your travel or tourism business?

Tell us about your business and what you’re trying to achieve, and we’ll give you a clear read on what we’d do first.

Get In Touch or call 0800 0488832