Paid search that works alongside your SEO, not instead of it
Someone searches for what you do tonight, phone in hand, needing an answer today rather than next week. Two results sit above yours before they’ve even finished reading the page.
Google Ads and Microsoft Advertising campaigns, managed with the same plain–English reporting as everything else we do — built to fill the gap while your organic rankings build, or run permanently alongside them.
When PPC is worth doing
Our main focus is organic SEO, because for most small businesses it’s the better long–term investment. But PPC is a genuinely useful tool in the right situation, and we run Google Ads and Microsoft Advertising campaigns for clients who need it — with the same care and clear reporting as the rest of our work.
We’ll tell you if PPC isn’t the right move for you. If your organic rankings are already strong for the terms that matter, or your budget is better spent elsewhere, we’ll say so rather than sign you up regardless.
How we run a PPC campaign
Keyword & Budget Setup
Choosing the terms worth bidding on for your business, and a budget that matches what you can realistically expect back.
Landing Page Alignment
Making sure the page people land on actually matches the ad and gives them a reason to enquire, not just click.
Ongoing Optimisation
Regular reviews of what’s working, testing ad variations, and trimming spend on keywords that aren’t converting.
Reporting on Leads, Not Just Clicks
Your report shows enquiries and cost–per–lead, not just impressions — the numbers that actually tell you if it’s working.
When PPC makes the most sense
While SEO Builds
Organic rankings take months to build — PPC can bring in enquiries in the meantime.
Testing New Keywords
See which search terms actually convert before committing months of organic effort to them.
Seasonal or One–Off Pushes
A short, focused campaign around a launch, offer, or busy season, without a long–term commitment.
Full Search Page Coverage
Appear in both the ad slots and the organic results for your most valuable search terms.
Straight answers
Do you manage both Google Ads and Microsoft Advertising?
Yes — whichever platform (or both) makes sense for where your customers actually search.
What’s the minimum ad budget?
It depends on how competitive your keywords are — get in touch and we’ll give you a clear read on what a sensible starting budget looks like for your market.
How is management priced?
Management is quoted separately from your ad spend, based on the scope of the account — see the pricing page for how we structure day–rate and project work, or get in touch for a specific quote.
Should I do PPC instead of SEO?
For most small businesses, no — organic SEO tends to deliver better value over time. PPC is usually best used alongside SEO, not as a replacement for it.
Not sure if PPC is right for your business?
Tell us about your goals and budget and we’ll give you a clear read — including if the answer is “not yet.”