SEO, or Search Engine Optimization, is a set of strategies and practices aimed at improving the visibility and ranking of a website in search engine results pages (SERPs). The goal of SEO is to enhance the organic (non-paid) traffic to a website by making it more visible and attractive to search engines.
SEO is an ongoing process, as search engines continually update their algorithms, and competition for top rankings is dynamic. The ultimate aim of SEO is to increase a website’s visibility in search results, attract relevant traffic, and improve the overall online presence and authority of the site. Successful SEO requires a combination of technical expertise, content creation, and a thorough understanding of the factors that influence search engine rankings.