horticulture seo & web design services

Analysing which keywords to target is a vital first step. We start off with the easier ones, so you can see the return on investment as quickly as possible. Meanwhile your target search queries will evolve over time and you’ll start performing for more competitive keywords and phrases as the seo campaign progresses.  This goes hand in hand with competitor research, with this data we can both monitor what they are doing but also cross reference the data with the keywords we’ll target ourselves.

From page speed load times and the quality of your hosting, to the code running behind the web pages pages and navigation structure, we check and correct issues which are either holding you back or will improve seo performance.  The speed at which your web pages load is an increasingly important ranking factor for Google and the other search engines, depending how the website’s been built fixing this could be fairly simple, although not always.  We have encountered sites which are so badly built that it’s easier to just rebuild the site, as fix the problems and potentially not have it up to its optimum speed.  If this is the case we would advise as soon as possible.

When a potential client or search engine visits your website, there are particular things they would expect to find, so it needs to be readily available.  We may need to restructure the navigation, add schema, interlink related pages, add t&c’s or privacy policies, make sure you are easy to contact… the list goes on…

Broadly speaking this refers to the quality an amount of words on your website combined with good page structure and, to some degree all the technical SEO elements which we address.  This is undoubtedly the most important of on or off page work. We’ve ranked small websites with very few links at all over much stronger competitors just by getting this right and continue to do so.

As an experienced digital marketing agency, we understand how this has become much more than just backlinks in recent years. In fact many backlinks are now considered toxic and could get your website penalised. While the right type of links are still important, so are citations which don’t link to you, having consistent business information across the web and a number of other things, we take care of it all.

This is sometimes required but often not, that being said it can become a core part of the seo strategy if you’re up against particularly fierce competition. It involves adding content on topics closely related to your niche which then link to your related main sales pages. This makes those key pages stronger whilst simultaneously attracting additional visitors to the new pages.

Once we start a project the research phase doesn’t stop. We continually review the best target terms, what your competition are up to and cross reference this with your own website performance so we can steadily refine our seo strategy and report back to the business owners.

You’ll want to know if the campaign is working. We used to send out lengthy reports, however we found that most clients only looked at their keyword rankings compared to the competitors, so we now keep them much shorter. That being said, we can easily incorporate all manner of metrics, so if you are more technically minded, just let us know what you’d like included. We do however encourage you to keep a very close eye on the number of enquiries and sales you receive, ultimately this is the only real measure of success.