web design and seo for horticulture businesses
we’ve worked with a range of growers and retailers in the horticulture sector since 2006, therefore have both the industry experience and technical seo skills to drive your future clients to your website.
We tend to work with smaller businesses and are therefore very familiar with the challenge to compete with much larger organisations. Our results are outstanding and we can demonstrate where our clients who have a small marketing budget are out competing businesses many many times their size in the search engines. Given the right search engine optimisation SEO strategy, your website could be generating a steady stream of new enquiries or sales.
This clients website was generating less than 20 visits a day when we started working with them, in just over 6 months we have taken that up to almost 200 a day. That’s around an 800% increase in organic visits. If you’re looking for SEO for a horticultural website please contact us.
what happens when i contact you?
When we first speak to you we’ll take a few details including your website address (URL), who you consider to be your main competitors and what your short and long term objectives are for the website. Next we can look over your website both manually and through various seo software packages we use, to identify anything holding it back at the moment. We’ll also compare your current search engine ranks combined with a wide range of core SEO factors with the competition. After a day or 2 we’ll have the data required to get back to you and suggest a way forward.
a typical example of the seo process for horticulture, growers and plant nurseries
Keyword research & competitor analysis
Analysing which keywords to target is a vital first step. While your target keywords will evolve over time as data builds and you start performing for more competitive keywords and phrases, we need an initial understanding of which terms to start targeting first. This goes hand in hand with competitor research, then we can both monitor what they are doing but also cross reference the data with the keywords we will target.
Technical seo audit
From how fast your website loads and the quality of your hosting, to the code running behind the web pages pages and navigation structure, we check and correct issues which are either holding you back or will improve seo performance. The speed at which your web pages load is an increasingly important ranking factor for Google and the other search engines, depending how the website’s been built fixing this could be fairly simple, although not always. We have encountered sites which are so badly built that it’s easier to just rebuild the site, as fix the problems and potentially not have it up to its optimum speed. If this is the case we would advise as soon as possible.
When a potential client or search engine visits your website, there are particular things they would expect to find, so it needs to be readily available. We may need to restructure the navigation, add schema, interlink related pages, add t&c’s or privacy policies, make sure you are easy to contact… the list goes on…
Off page seo
This has become much more than just backlinks in recent years. In fact many backlinks are now considered toxic and could get your website penalised. While the right type of links are still important, so are citations which don’t link to you, having consistent business information across the web and a number of other hings, we take care of it all.
On page seo
Broadly speaking this refers to the quality an amount of words on your website combined with good page structure and all the technical seo elements which we address. This is undoubtedly the most important of on or off page work. We’ve ranked small websites with virtually no links at all over much stronger competitors just by getting this right and continue to do so.
This is sometimes required but often not, that being said it can become a core part of the seo strategy if you’re up against particularly fierce competition. It involves adding content on topics closely related to your niche which then link to your related main sales pages. This makes those key pages stronger whilst simultaneously attracting additional visitors to the new pages.
Once we start a project the research phase doesn’t stop. We continually review the best target terms, what your competition are up to and cross reference this with your own website performance so we can steadily refine our seo strategy.
We used to send out lengthy reports, however we found that most clients only looked at their keyword rankings compared to the competitors, so we now keep them much shorter. That being said, we can easily incorporate all manner of metrics, so if you are more technically minded, just let us know what you’d like included. We do however encourage you to keep a very close eye on the number of enquiries and sales you receive, ultimately this is the only real measure of success.