SEO for solicitors & law firms
Providing SEO for solicitors and law firms since 2006 — we have the industry experience and technical SEO skills to drive potential clients to your website.
We tend to work with smaller law firms, typically those with 1–4 office locations, so we’re very familiar with the challenge of competing against much larger organisations — particularly in the highly competitive personal injury and medical negligence sector. It isn’t easy, but with the right strategy, your website can generate a steady stream of new enquiries.
Keyword & competitor research
We identify the search terms that match your services, are commonly searched for, and are realistically winnable given your firm’s size.
Technical audit & site structure
From page speed to navigation, structured data and calls to action — we make sure the site itself isn’t holding your rankings back.
Off-page & local listings
Consistent business name, address and opening hours across Google Business Profile and other directories, plus relevant, thematically-linked backlinks.
Content that answers real questions
Pages and articles built around what potential clients actually search for and need to know before they get in touch.
One law firm’s website was generating under 20 visits a day when we started. In just over six months, we took that to almost 200 a day — around an 800% increase in organic visits.
Why “number one on Google” isn’t always the goal
It may surprise you that ranking first for the most obvious terms can be counter-productive. We achieved first page for “no win no fee solicitors” for one client — but because the term has such high search volume, it generated a lot of calls from people who’d already been turned down elsewhere, or who were too far away geographically to be a realistic client.
Similarly, ranking first for something broad like “solicitors swindon” or “wiltshire lawyers” is usually less valuable than it sounds. Potential clients typically already know what type of legal help they need, so they search with more specific terms — “conveyancing in Marlborough” or “employment law specialist,” for example. That’s good news for you: fewer competitors for each specific term, and the enquiries you do get are from people who are both local and looking for exactly the service you offer.
Why eco seo for solicitors
We understand how carefully legal content needs to be worded and promoted, whether you serve the public or other businesses. See more of our track record on our industry experience page, and current packages and one-off pricing on the pricing page.
Common questions about SEO for solicitors
Someone searching for a solicitor is usually dealing with something that matters — a dispute, a deadline, a decision they can’t undo. They tend to pick from whichever firms show up first, not whichever deserves it most.
Do you only work with certain areas of law?
No — we’ve worked across a range of legal specialisms. What matters more is the size of your firm and how competitive your local or specialist market is.
Can smaller firms really compete with national brands?
Often, yes — especially with well-targeted, specific search terms rather than the broadest, most contested ones. See the note above on why ranking for a specific service and location usually beats ranking for a generic one.
How do you handle sensitive practice areas like personal injury?
Carefully — we’re conscious that legal content needs to be accurate and appropriately worded, not just optimised for clicks.
What does it cost?
Full packages and one-off pricing are on the pricing page — real figures, not a vague “get in touch for a quote.”
We’ve been doing this for a while — see how we helped a Wiltshire solicitors firm move past a previous agency’s underwhelming results.
Ready to talk about your firm’s website?
Tell us about your practice areas and where you’re currently ranking, and we’ll give you a clear read on what we’d do first.
Get In Touch or call 0800 0488832