Having provided SEO for solicitors and law firms since 2006, we have the industry experience and technical SEO skills to drive potential clients to your website.
We tend to work with smaller law firms, typically those with 1-4 office locations, therefore we’re very familiar with the battle to rank above much larger organisations, particularly in the highly competitive personal injury and medical negligence sector. While it’s not easy, it is possible and given the right search engine optimisation (SEO) strategy, your website could be generating a steady stream of new enquiries.
This clients website was generating less than 20 visits a day when we started working with them, in just over 6 months we have taken that up to almost 200 a day. That’s around an 800% increase in organic visits. If you’re looking for SEO for solicitors or a law firm website please contact us.
The SEO Process
When you call, we’ll take a few initial details about your website and who your main competitors are, along with your objectives from an SEO campaign. This is all we need to look over your website to identify any major problems which could be holding it back, we’ll also compare your current search engine rankings and other SEO factors with the competition. At this point we can call you back to discuss the likely way forward, without using technical jargon.
A typical example of what’s involved in SEO for solicitors and law firms
Keyword Research & Competitor Analysis
Keyword research is an essential first step. We need to decide on the search terms or phrases which match your service offering, are commonly searched for and ideally aren’t too competitive. We like to start with the low hanging fruit if possible, as that will start the stream of enquiries and gives you a sense of confidence that we know what we’re doing. The more competitive the term, the longer it usually takes.
From page load speed to hosting and code on the pages through navigation structure, we look at every aspect of your law firm website to make sure it runs as well as possible and includes everything likely to help it rank well. Site speed is a major concern these days and is due to become even more important in 2021. Occasionally we do come across websites which have been so badly built, it’s easier to redesign the website as repair it, if this is the case we would advise as soon as possible.
When a potential client or search engine visits your website, there are certain things they would expect to find there and information must be easy to find. We make sure the navigation is simple, related information is internally linked, a suitable title tag is used,headers are correctly formatted, there are plenty of calls to action, structured data is accurate, landing pages have the best keyword density, contact forms are quick and simple to use… the list goes on and on.
Off Page Factors
Broadly speaking this refers to who is linking to you. We will make sure your law firm’s listed with the correct business name, address and opening hours across a range of websites and directories including Google My Business, Facebook, plus other directories and social media platforms. In addition we’ll encourage links from other thematically related blogs and websites. This strengthens your website and how it is perceived by Google or the other search engines.
Broadly speaking this refers to the quality an volume of copy on your web pages and is key to achieving good search engine rankings. It could mean improving the text on existing pages, adding new ones or adding blog posts. We use software which analyses the content and on page factors from the top Google results to give us the information required to make your pages rank.
When we do SEO for solicitors or law firms, we are constantly reviewing what works, what doesn’t, what other solicitors websites are doing and new keyword opportunities to make sure our SEO strategies keep you ahead of the game.
You’ll receive regular monthly reports which show how the seo strategy is working and the result of our internet marketing activities. This can include various metrics but commonly include your page strength scores, which keywords have improved and by how much, any featured snippets achieved and technical or SEO issues fixed. We can start with our standard reporting format and adapt it if there is anything else you’d like added.