Web design

Startup & small business web design

A professional website that doesn’t cost the earth — built to grow with your business, not to be replaced the moment you take on more customers.

SEO agency since 2006 Wiltshire & South West Scalable, affordable packages

We know starting up or running a small business means watching every pound. We’ve seen the other end of that too — clients who’ve come to us after being quoted eye-watering sums elsewhere, the worst being over £10,000 for a site that didn’t need to cost anywhere near that. Our small business packages are built to be simple, effective, and realistic for a business that’s just getting going.

Simple, effective design

Clean layouts that put your services and contact details front and centre — no unnecessary complexity, just a site that does its job.

Fast loading

A slow site loses visitors before they’ve even seen what you offer — every small business site is built and tested for speed.

Add a blog

A simple way to share news, offers and updates — and it gives you fresh content to help with search rankings over time.

SEO friendly from day one

Being an SEO agency first, technical foundations are built in from the start, whether you run a campaign with us now or later.

Scalable

Start small and add pages, a shop, or new features later as the business grows — without needing to rebuild from scratch.

Realistic timeframes

We’ll agree a timeframe upfront based on your content and feedback, and keep you updated as the build progresses.

Real small businesses we’ve helped

Most small businesses we work with didn’t start out needing a big, fancy website — they started out needing people to take them seriously online.

JC Fuel Polishing — Devizes

Joe came to us as a genuine startup, setting up a fuel polishing business in Devizes from scratch. We built a site to establish credibility from day one and give him a proper online presence to point new customers to, growing it alongside the business as it found its feet.

A returning small business client

Jane came to us to have her existing websites rebuilt properly. Here’s what she told us afterwards:

“The websites are performing better than the old ones now, thank you, but the best thing about them is that I am actually proud of the way they look! Thank you!”

What makes our affordable web design different

eco seo started back in 2006 as a WordPress SEO consultancy, not a web design company. Over the years we’ve seen plenty of examples of a small business owner paying a lot of money for a website — the worst being over £10,000 — for a site that either had no real chance of ranking, or didn’t give the client (or us) the ability to update anything without paying again for every small change. In some cases the issues could be fixed; other times it was quicker and cheaper to just start again.

We’re a small business too, so we understand that startups and small businesses can’t afford to make that kind of mistake. That’s why we offer a genuinely affordable web design package: an attractive, unique design, fast-loading pages, the scalability to grow the site alongside the business, and technical foundations built around core search engine optimisation principles from day one.

A cheap website

Any web designer with a bit of practice can put a small business site together — that’s the easy part. Where it usually falls down is the wrong tools for the job: technical errors baked in, no scalability, no way to edit it yourself, and none of the signals search engines need to rank it well.

Our affordable web design

We’ve been optimising websites since 2006 — and working with SEO for a few years before that. We’re technical SEO specialists first, with years of experience watching how real users interact with our clients’ sites and tweaking them for better rankings, engagement and enquiries.

Our approach, step by step

1

CMS and theme, already SEO-configured

Once we understand your aesthetic and your short and longer-term goals for the business and website, we install the CMS and theme — already set up correctly for SEO and page speed, tweaked and refined over years of doing exactly this.

2

Navigation, branding and layout

Next we design the navigation, header, footer, colour scheme, fonts and text settings — the things that give your site its identity. From our constantly evolving layouts we design a few page options, you pick the ones you like, and we populate them with your own content and images so you end up with a genuinely unique site.

3

Contact form and essential pages

We build your contact form so enquiries land straight in your inbox, and add the essential pages every site needs, including a privacy policy.

4

Launch, and we show you how to update it

Once you’re happy with the results we launch the site and walk you through how to update it yourself — text, images, new pages and blog posts — without needing to come back to us for every small change.

5

Room to grow

You might start with a simple site built from a handful of pages, but the underlying technology is there to add almost anything later — a booking system, full ecommerce, a rebrand, or just a few new pages — the foundation is already in place.

More about our small business websites

What’s actually included?

Every site is responsive, so it looks right on desktop, tablet or mobile. We set up the fundamental SEO for you and install tools so you can monitor performance yourself as you add pages or blog posts. Sites are ecommerce-ready too, so if you want to add online shopping later — or from the outset — we can talk through the options; see our ecommerce web design page.

How is this different from a “cheap” website?

We don’t love the term “cheap web design” — it implies lower quality, and that’s not what we offer. Our budget-friendly packages are built on a standard, properly configured WordPress installation, with the clean design, simple navigation and images you’d expect from a professional site, plus the ability to log in and make changes yourself. They’re also completely scalable, so new pages, or something more complex like ecommerce, can be added later without starting again.

How fast does the site load?

Fast loading matters for both search engines and real visitors, especially on mobile, and it’s something a lot of web designers overlook. We recommend solid hosting and every site we build is optimised for speed from the start — see our WordPress speed optimisation service for more detail.

Can I add a blog later?

Yes — a blog is a great way to share news, offers and product updates, and it gives clients fresh content that helps with search rankings over time. The admin panel works a lot like a word processor, so adding headers, images or video to a post is straightforward, and publishing adds it to your navigation automatically.

How long does a small business website take?

We don’t usually have a long lead time, so we can often start soon after you send over what we need. A small project can often be completed in a week or two, though this depends on our current workload, how quickly we receive your content, and keeping the scope to what was agreed at the outset.

Do you only work with businesses in Wiltshire?

Most of our clients are relatively local — Swindon, Trowbridge, Melksham, Marlborough, Chippenham and Salisbury — but we’re happy to build websites for businesses anywhere in the UK.

Features

  • Blog
  • Contact forms
  • Clear navigation
  • Ecommerce-ready

Admin

  • Update text yourself
  • Add images
  • Add pages & posts
  • Built-in SEO tools

Design

  • Sliders & banners
  • Modern galleries
  • Image effects
  • Lightboxes

Extras

  • Ecommerce functionality
  • Ongoing SEO
  • Logo design
  • Just ask

Where we can help

Every small business package is quoted individually depending on the number of pages, features and content involved — get in touch and we’ll give you a clear, fixed quote rather than a generic price list. We’d rather tell you what you actually need than sell you more than you do.

I’m just starting out — is a website really necessary straight away?

It depends on your business, but a simple, credible website is often one of the first things a potential customer checks before getting in touch. It doesn’t need to be big or expensive to do that job well.

Can the website grow as my business grows?

Yes — that’s exactly how we design small business sites. Start with what you need now, and add pages, a blog, or even an online shop later without starting again from scratch.

Will it be built with SEO in mind?

Yes — we started as an SEO company, so technical SEO foundations are built into every site from the outset, whether or not you run an active SEO campaign with us.

How much does a small business website cost?

It depends on the size and features you need, so we quote each project individually rather than publishing a one-size-fits-all price. Get in touch and we’ll give you a clear figure.

Real project

Not every small business site needs to be complicated — see the single-page site we built for a Wiltshire marine engineering business.

Ready to get your business online?

Tell us about your business and what you need, and we’ll give you a clear, no-pressure quote.

Get In Touch or call 0800 0488832