SEO for Construction Comapnies
Over the years ECO SEO have worked on SEO for construction companies in a wide range of trades, from general builders, a door and window manufacturer, electricians, a painter and a manufacturer and supplier to the trade. So we have a wealth of experience in construction SEO!
While industry experience isn’t essential, we do find that it’s beneficial to understand your market, and some of the research wee need to do for each customer has already been done anyway (for example we may know that a particular construction directory is good for generating leads, another might offer a quality backlink, while the next may be of no benefit whatsoever). Understanding your customer base or target market is also important because we now know for example, that domestic customers search for electricians, whereas commercial clients or main contractors search for electrical contractors, assuming they don’t already have preferred suppliers already of course.
The actual optimisation of a construction website is very much the same process as any other industry though. We begin by identifying any technical issues which could be holding the site back, these can be things like the site not being responsive (working properly on mobiles and tablets), being too slow, having poor navigation or lots of broken links. All of these, and many more, are factors in the search engines algorithms which determine which website ranks where for which search term.
Once any technical issues are resolved you may well start to see an increase in ranks and possibly visitors to your site. Next we undertake keyword research to decide which pages will be developed to target which search terms and phrases, this is decided on the basis of which terms people actually search for, how competitive they are and the realistic chances of getting your site to a point where people are clicking on it.
Only then can SEO in the general sense begin, we can adapt various elements of the website, many of which are invisible to the site user, to make sure you have the best chance of appearing for the selected keywords and terms. These include things like improving or adding alt tags for images, updating titles and descriptions to encourage more clicks and optimising images for speed of loading.
Then there are the visible factors, first and formost the copy (the actual text on a page) we often find that it doesn’t answer peoples questions or is simply too short for Google to rank it at all, in this case we will work with you to improve it so it appeals equally to customers and search engines. At the same time we make sure the page is structured properly with the right headings.
Of course, we supply regular reporting so you can see the impact of the SEO work we’re doing, this includes how your keywords rank and the levels of traffic arriving on your website. But the vital thing is that you’ll begin to see an increase in the number of enquiries you’re receiving from the internet.
Why Focus on the Construction Industry?
It wasn’t by choice, purely the way the business has developed over the years. While Steve, the business owner does have a background in Sage construction software we just naturally seemed to end up working with a lot of construction clients. It’s possible that his understanding of issues which affect builders such as Retentions, Job Costing, Applications for Payment and CIS help us to speak your language, but however it happened we are now in a position to proudly say we are experienced in construction SEO.
While there are numerous factors which impact your results online there are a few which we can’t control, these are predominantly what your competition do and what Google changes. We have learnt that following Googles guidelines and not taking shortcuts is the only way to long term improvements. That’s not to say that there aren’t any quick fixes which can be applied if somethings wrong, but adhering to the “rules” is definitely the best long term view to success online.
If you are looking for an experienced web designer or SEO consultant for a building company or any of the subcontracting trades, why not contact us to see how we can help.