SEO for Construction Companies

We have been providing SEO for construction companies since 2006, from main contractors & general builders, to specific trades and suppliers. We have a wealth of experience providing SEO for construction companies!plumber working on site

While industry experience isn’t essential, we do find that it’s beneficial to understand your market, plus some of the research we need to do for each customer has already been done.  For example, we may know that a particular construction directory is good for generating leads, another might offer a quality back link, while the next may be of no benefit whatsoever. Understanding your customer base or target market is also important. Having already done SEO for constuction companies, we already know for example, that domestic customers search for “electricians”, whereas commercial clients or main contractors search for “electrical contractors”. (assuming they don’t already have preferred suppliers of course)

The Process of Optimising a Construction Company Website

The general search engine optimisation process for a construction or builders website is very much the same as any other industry. 

Fixing Technical Errors First

We begin by identifying any technical issues which could be holding the site back.  These can be things like the site not being responsive (working properly on mobiles and tablets), being too slow, lacking schema markup, having poor navigation or lots of broken links. All of these, and many more create a poor user experience, they’re also are factors in the search engines algorithms which determine which website ranks how high for each search term. In recent years the speed has become increasingly important, we can often make a website rank better just by making it load faster.

Once any technical issues are resolved you may well start to see an increase in ranks and possibly visitors to your site. 

Keyword Research Forms the Basis of our Strategy

Next we undertake keyword research to decide which pages will be developed to target which search terms and phrases.  This is decided on the basis of which terms people actually search for, how competitive they are and the realistic chances of getting your site to a point where people are clicking on it.

On Page Analysis and SEO

residential construction siteOnly then can the work begin, we can adapt various elements of the website, many of which are invisible to the site user, to make sure you have the best chance of appearing for the selected keywords and terms. These include things like improving or adding alt tags for images, updating titles and descriptions to encourage more clicks and optimising images for speed of loading.

Then there are the visible factors, first and foremost the copy (the actual text on a page) we often find that while it does promote you as a construction business, it may not answer peoples questions or is simply too short for Google to rank it at all.  In this case we will work with you to develop the text to appeal equally to customers and search engines. At the same time we make sure the page is structured properly with the right headings and so it looks visually appealing which encourages your target audience to stay on the page which is a positive signal to a search engine and can help improve search engine results.

Off Page Factors

This comes down to who links to you, how much authority they have, how related the websites are and even the words they use in the link.  The days of acquiring numerous links irrespective of their source are long gone.  So we ensure that any existing links are having a positive effect, remove any which aren’t of good quality and build new ones which we know are beneficial to a construction company.


Best Practice

While there are numerous factors which impact your results online there are a few which we can’t control, these are predominantly based around what your competition do and what Google changes. We understand that following Googles guidelines and not taking shortcuts is the only way to achieve long term improvements.  That’s not to say that there aren’t any quick fixes which can be applied if somethings wrong, but adhering to the “rules” is definitely the best long term view to success online.

Could your construction company website be improved to help generate more leads for your construction services?  If you are looking for an experienced web designer or SEO services for a building company or any of the subcontracting trades, why not contact us to see how we can help.

Why we Focus on the Construction Industry?

It wasn’t by choice. Purely the way the business has developed over the years. While Steve, the business owner does have a background in Sage construction software, we naturally seemed to end up working with a number of construction firms. It’s possible that his understanding of issues which affect builders such as Retentions, Job Costing, Applications for Payment and CIS help us to speak your language, but however it happened we are now in a position to proudly say we are experienced in providing high quality SEO for construction companies.

Construction SEO Reports

construction seo campaign results

Of course, we provide regular reporting so you can see the impact of the work we’re doing. This demonstrates how your keywords rank and the levels of traffic arriving on your website.  But the vital thing is that you’ll begin to see an increase in the number of enquiries you’re receiving from the internet, either via your contact form which sends to your email, or on the phone.

We’ve been providing SEO for construction companies since 2006, so why not contact us to learn more about our SEO services and start driving more visitors to your website?