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Optimising Web Pages and the code behind them

Behind every page on a website is the source code, this is what the search engines read and there are many aspects of optimisation which revolve around tweaking this code.  Depending on how your website was built, this can either be done by hand, or by using software plugins and extensions, these are usually things which the site visitor will never see.

There are also aspects which are very much geared towards your visitors, but are also looked at by the search engines, such as the navigation, structure and including a sitemap, this is on page optimisation.

The single most important factor is the page copy (the actual words on each page), it’s essential that it’s informative and unique. The name of the page or URL is also an excellent opportunity for telling the search engines exactly what the page is about, and is another important factor. Having unique, appropriate and correctly structured page titles is also essential, this aspect is relevant for both the search engines and your site visitors, because this is what they are likely to see when you start appearing in the Google results pages.

Alt tags offer opportunities to add text on pages, but also make sure that any images and links are as relevant as possible to the pages to which they link. It is extremely important to make sure that both site visitors and search engines can easily find their way around your website, we can redesign the navigation structure so it is logical, this is key to a websites success and adding a sitemap further helps search engines to find and index all your content.

The size of images and code on each page will directly affect the speed at which a page loads, keeping this to a minimum has recently become more important as the speed of a website is another aspect of the Google ranking algorithm.

These are just a few examples of the on page factors we can tweak or create, to help your website on it’s way to that coveted first page position, but also encouraging more people to click on your listing and then find what they are looking for once they arrive there.

Generally speaking, if a visitor can easily find the information, products or services they want, they are likely to view more pages and spend longer on your site, these are all signals which google likes to see. In fact they are placing increasing emphasis on user behaviour on websites.  So we not only concentrate on the technical page elements, but also making them attractive, informative and easy to navigate to incrtease the time people spend on your website and the number of pages viewed where possible.

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    Understanding On-Page SEO

    Before we dive into the specifics, it’s important to understand what on-page SEO is and why it matters. On-page SEO refers to the optimization of the content and structure of your website to make it more attractive to search engines. The goal is to make it easier for search engines to crawl and index your website, and to make it more relevant and useful to users.

    Keyword Research and Optimization

    One of the most important on-page SEO factors is keyword research and optimization. You need to choose the right keywords for your website, and then optimize your content to include those keywords in a natural and effective way.

    Conducting Keyword Research

    Start by researching the keywords that your target audience is searching for. You can use tools like Google Keyword Planner, SEMrush, or Ahrefs to find relevant keywords. Look for keywords with a high search volume and low competition.

    Keyword Optimization

    Once you have your keywords, you need to optimize your content to include them. Include your keywords in your page title, URL, meta description, header tags, and throughout your content. But don’t overdo it – keyword stuffing can actually hurt your website’s ranking.

    Content Optimization

    Another important on-page SEO factor is content optimization. Your website’s content needs to be high-quality, relevant, and useful to users.

    High-Quality Content

    High-quality content is essential for on-page SEO. Your content should be well-written, informative, and engaging. It should provide value to your users and answer their questions.

    Relevant Content

    Your content should also be relevant to your target audience. Make sure it addresses their needs and interests, and that it provides useful information.

    Structured Content

    Structured content is also important for on-page SEO. Use header tags (H1, H2, H3) to structure your content, and make sure it is easy to read and scan.

    Technical Optimization

    In addition to content and keyword optimization, there are also technical on-page SEO factors that you need to consider.

    Website Speed

    Website speed is a critical on-page SEO factor. Make sure your website loads quickly, and optimize your images and videos to reduce load times.

    Mobile Optimization

    Mobile optimization is also essential for on-page SEO. Make sure your website is mobile-friendly, with responsive design and easy-to-use navigation.

    SSL Security

    SSL security is important for on-page SEO as well. Make sure your website has an SSL certificate, which encrypts data and protects your users’ privacy.


    On-page SEO is essential for the success of your website. By optimizing your content, keywords, and technical factors, you can improve your website’s ranking in search results and attract more traffic. Use this comprehensive list of on-page SEO factors as a guide to improve your website’s on-page SEO and boost your online visibility.