on page seo

Optimising Web Pages and the code behind them

Behind every page on a website is the source code, this is what the search engines read and there are many aspects of optimisation which revolve around tweaking this code.  Depending on how your website was built, this can either be done by hand, or by using software plugins and extensions, these are usually things which the site visitor will never see.

There are also aspects which are very much geared towards your visitors, but are also looked at by the search engines, such as the navigation, structure and including a sitemap, this is on page optimisation.

The single most important factor is the page copy (the actual words on each page), it’s essential that it’s informative and unique. The name of the page or URL is also an excellent opportunity for telling the search engines exactly what the page is about, and is another important factor. Having unique, appropriate and correctly structured page titles is also essential, this aspect is relevant for both the search engines and your site visitors, because this is what they are likely to see when you start appearing in the Google results pages.

Alt tags offer opportunities to add text on pages, but also make sure that any images and links are as relevant as possible to the pages to which they link. It is extremely important to make sure that both site visitors and search engines can easily find their way around your website, we can redesign the navigation structure so it is logical, this is key to a websites success and adding a sitemap further helps search engines to find and index all your content.

The size of images and code on each page will directly affect the speed at which a page loads, keeping this to a minimum has recently become more important as the speed of a website is another aspect of the Google ranking algorithm.

These are just a few examples of the on page factors we can tweak or create, to help your website on it’s way to that coveted first page position, but also encouraging more people to click on your listing and then find what they are looking for once they arrive there.

Generally speaking, if a visitor can easily find the information, products or services they want, they are likely to view more pages and spend longer on your site, these are all signals which google likes to see. In fact they are placing increasing emphasis on user behaviour on websites.  So we not only concentrate on the technical page elements, but also making them attractive, informative and easy to navigate to incrtease the time people spend on your website and the number of pages viewed where possible.