SEO for training providers & education companies
Someone comparing training providers usually has three or four tabs open and about thirty seconds to decide which one is worth reading properly. Many years of experience working in and with the training industry means we already understand the challenges you face attracting new business.
Over the years we’ve worked with a wide range of training organisations — from technical training companies to soft skills providers, for vendors, resellers and independent businesses, spanning scheduled classroom courses, bespoke training projects and e-learning.
Keyword research for course-seekers
We target the terms people and businesses actually search for when looking for courses and online training.
Competing in specialist markets
For competitive courses like Prince2 or Microsoft/Sage technical training, we find the realistic keyword opportunities rather than chasing the impossible ones.
Local and national reach
Whether you need to attract businesses nationally or reach individual learners in a specific region, we scope the campaign to match.
Plain-English reporting
Clear monthly reporting on rankings and traffic, so you can see the campaign is actually moving in the right direction.
We’ve worked both with and in the training industry, which gives us a genuine advantage over agencies who are learning your market from scratch.
Competing where everyone looks the same
The training market can be fiercely competitive, with many providers running near-identical courses — sometimes using the same vendor courseware and even the same instructors. In markets like Prince2 or technical training for Microsoft or Sage, we find appropriate long-tail keywords and terms and look at your USPs to carve out a targeted space on the internet, rather than promising you’ll rank for “Microsoft Training” by month two — that’s not a realistic expectation, and we’d rather set one you can trust.
Longer term, once that targeted space is working for you, we can start competing for the more generic terms too — building a solid foundation first rather than chasing the hardest keywords on day one.
Why eco seo for training companies
Having worked both with and in the training industry, we understand the challenges of attracting new business, whether that’s Training Managers booking on behalf of staff or individual learners searching directly. See more of our track record on our industry experience page, and current packages and one-off pricing on the pricing page.
Common questions about SEO for training companies
Do you work with e-learning providers as well as classroom training?
Yes — we’ve worked across scheduled classroom courses, bespoke training projects and e-learning, for vendors, resellers and independent training businesses alike.
Can you help us compete against vendors who use the same courseware?
That’s a market we know well. We focus on the specific angles and long-tail terms that differentiate you, rather than competing head-on for the most generic (and most contested) terms from day one.
How quickly will we see results?
It depends on how competitive your specific courses are, but we set realistic expectations from the start rather than promising an overnight jump for the hardest terms.
What does it cost?
Full packages and one-off pricing are on the pricing page — real figures, not a vague “get in touch for a quote.”
Ready to talk about your training business?
Tell us about your courses and who you’re trying to reach, and we’ll give you a clear read on what we’d do first.
Get In Touch or call 0800 0488832