Pay-Per-Click (PPC) is an online advertising model in which advertisers pay a fee each time one of their ads is clicked. It’s a way of buying visits to a website rather than attempting to “earn” those visits organically. PPC ads appear on search engines, websites, and other online platforms, and advertisers bid on specific keywords or audience demographics to have their ads displayed.
PPC is an effective way for businesses to drive targeted traffic to their websites and reach potential customers. Advertisers only pay when someone clicks on their ads, making it a measurable and cost-effective advertising model. However, successful PPC campaigns require careful keyword selection, compelling ad creatives, and ongoing optimization to achieve the desired results.