Link building is a crucial aspect of search engine optimization (SEO) and refers to the process of acquiring hyperlinks from other websites to your own. These hyperlinks, commonly known as “backlinks” or simply “links,” play a significant role in determining a website’s authority, credibility, and visibility in search engine results. Link building requires a strategic and ethical approach. It’s about fostering relationships, creating valuable content, and positioning your website as an authoritative resource within your niche. When done correctly, link building contributes to improved search engine rankings and increased visibility for your website.