using the fastest ethical web hosting
We used to always recommend specific web hosting providers based on their approach to climate change, they weren’t necessarily the best or had the fastest data centres but it didn’t really matter. Fast forward 10 or so years and now the search engines place a lot of emphasis on site speed, so now it does.
We keep an eye on various hosting companies, but for the last few years we’ve been recommending Siteground to both web design and SEO clients.
While they don’t advertise themselves as being sustainable web hosting providers, we feel that they actually are. They reduce their carbon emissions across the board and encourage a climate positive workforce. Team members have access to electric transportation and they’ve banned plastic bottles and water coolers and they’ve been involved in planting trees for years. Read more about their achievements here.
working with ethical businesses
Unfortunately just because your business trades using ethical practices or supplies green and eco friendly products and services, doesn’t mean you get an easy ride to the top of the search engines (even though they are often referred to as the organic listings). The fact that you have found this page means you are probably looking for help, advice or to to outsource your SEO, so read on as we’re confident that we can help, and we appreciate the opportunity to prove that we really do know our stuff!
If you’ve somehow found this page and you’re not already an eco conscious business, then read on, we provide our services to everyone (with some particularly destructive exceptions), in fact, it could be a companies first small step towards becoming that little bit more eco-friendly and we’d love to come along for the ride!
Please don’t think there are additional costs associated with our services just because we’re green. Our office power is generated by solar, we minimise travel and don’t spend money on stationary, in fact because of this, we provide some of the most cost effective SEO services in the area.
our seo for green industry businesses
Upon first contact we discuss what you want from your website and an SEO campaign, both in the short and long term. Once we have a better idea what you want we’ll do some initial research around your website and your main competitors, then we’ll come back to you to discuss it in more detail.
We will not make any unrealistic promises, we aim to give a realistic idea of what can be achieved, and set your expectations at a realistic level. For example if you have a brand new website and operate in a high value or highly competitive niche with very well established competitors (in terms of online presence), it would be pointless to start off targeting the main terms. So in this situation we would work with your USP’s or unique offering to find your space in the market and in turn, on the internet. Of course if you have an innovative new product this is infinitely easier to optimise for, the trick is making people aware that it exists.
Once we’ve established what you want, we have a framework of how to achieve it and you’ve made the decision to commence with a full campaign, we can begin to drill down with our research and start optimising! We constantly refine the campaign, to not just to improve your ranks, but also to encourage people to click onto your website and then find the pages you want them to. In turn this results in enquiries, or orders through your Ecommerce website, if you have one.
Return on Investment
Quite simply, you need to be making more money from the campaign than the SEO services are costing, as soon as possible. Because we don’t tie you into a contract, we do our utmost to achieve this as quickly as possible, so why would you stop?
In terms of our own business; eco seo. We care about climate change and strive to negate our carbon footprint, so the office runs on renewable energy and we use low power IT infrastructure and LED lighting throughout to minimise energy consumption. We are virtually paperless and send all reports, invoices and correspondence electronically, we recycle everything possible and next on our to do list is to invest in a wind turbine by the end of the summer. This will top up the power generated by our solar array in the depths of our British winters, when the solar panels can struggle to provide the electricity we need to run the office.
We avoid working with businesses which we consider to be destructive, that’s not to say we won’t work with a local builder (although we prefer ones who are conscious of their carbon emissions), but we certainly wouldn’t work for a developer who builds on the green belt. It would be nice if we could work exclusively with other ethical companies, but we are a business and need to stay in business ourselves to keep doing our good work.