Many websites will look good to the site visitor, but all too frequently, not to the search engines. A key aspect of optimising a website is to make sure the code behind the pages looks good to the search engines too, whilst retaining the quality of page content and appearance for site visitors, this is known as on page optimisation. There may also be a high number of people leaving the site before the desired action has been completed, we can study visitor behavior on the site and adapt page layouts and navigation to increase the number of people who remain on your site and complete the desired action.
The internet, or web, is exactly that, a web of sites. One site links to another, that one in turn links back out to others and so it goes on. Search engines each have their own “spiders” which constantly scan pages, see where they link to, follow those links and move on to the next site. Off page optimisation is about making sure that as many credible and thematically related websites as possible link back to yours. If this is not done correctly, the site in question could get a penalty and lose rankings. We only employ the most ethical methods and stay within Google’s own guidelines for building back-links, this is the only way to make sure our customers sites are listed in Google, Ask and Bing for the long term.
ECO SEO have many years experience optimising websites built with the following software
- WORDPRESS – Probably the most popular CMS and our favorite
- MAGENTO – Powerful e-commerce system
- JOOMLA – CMS used for building web applications
- DRUPAL – Another CMS often used for web development
- Plus several bespoke software systems and hand coded websites
The return on investment or ROI from search engine optimisation can be measured directly by positions in the search engines, number of visitors to the website and how many of those visitors act on what they have seen there, this could be a purchase or an enquiry, we provide regular reports so you can clearly see the work which is being completed and the results.
Google SEO is usually an ongoing process, because once you have achieved your objectives, such as doubling the number of visits to your website, there is no reason to not strive to double them again. Likewise if you can see that you’ve increased profit from your web shop by £1000 each month, it makes sense to turn that into another £10,000, £50,000 or more!