How to Create a Better User Experience on Your Website
Are you looking for website design services in swindon with an SEO twist? If so, then we’ll be happy to help. We’re a Swindon SEO ageny who offer web design and development that is tailored to your needs. Our website designers will work with you to create a great user experience for your site visitors. In this blog post, we’re going to share 11 tips on how good web design can improve your SEO and user experience!
What is web design?
Web design is the process of planning and executing a website. This encompasses two aspects: graphic design, which involves creating visual concepts for a web page layout; and interaction design, which deals with what users can do on that site or in relation to its content.
The web designer is a person who engages in the process of creating an organized and visually appealing website for your company. They may be referred to as front-end designers if they are at the forefront of developing content for web pages, or back-end designers if they focus on how users interact with websites rather than what those sites look like.
What is SEO?
SEO is the abbreviation of Search Engine Optimisation. It’s a set of practices that businesses implement on their website with the goal to rank higher in search engine results pages (SERP) for queries related to their business niche or service offering. The most common and efficient way to start this, as opposed to other strategies such as paid advertising is to create quality content that is relevant to the search term.
A natural consequence of creating high-quality content is an increase in website traffic and a better user experience which can lead to conversion optimization, as well as increased customer loyalty and online engagement.
On page seo is a set of practices that are concerned with the content, code and design of a website.
Off page seo is when you optimize your web reputation by building quality links from other sites to yours. This will also increase your site’s ranking in SERPs for various keywords or phrases
The combination of these principles is what makes a website rank well.
We are quite unique in offering a well optimised website straight off the bat, if you’d like to know more about what we do see our web design services.
Here are 11 User Experience Tips:
1. Find a web design agency you feel you can work with easily
Do your research before you pick a web design company. Check reviews and ask around for word of mouth referrals to find the best provider. Find out what types of projects they have worked on, how long they’ve been in business, if their work is original or has any copyright restrictions, and whether they can deal with your budget limitations.
2. Consider using WordPress as your CMS because it is easy to use, free, has plugins available and widely supported
WordPress is a free and widely supported content management system. It has plugins available that can help you to create extra functionality and WordPress themes. It’s easy to use for the end user because of its intuitive interface, and WordPress offers extensive support and tutorials on how to use it.
3. Use high quality images which represent your business
It’s very important to use high quality images on your website design. This will make your website look professional and people are more likely to trust it if they see good pictures of what you offer, your premises and staff.
4. Organize content in a way that it is easy to find what you are looking for
Make sure it’s easy for people to find what they are searching for on your website. Use headings and subheadings to organise content in a way that people can easily find what they are looking for on the page, which will encourage them to stay longer.
The key word here is “organise”–be sure you have things in a logical order so visitors don’t get frustrated when trying to locate something.
5. Make the site load fast on mobile devices
A slow website will cause the visitor to leave and go elsewhere. To avoid this, make sure you optimise your website for speed, also make it responsive because responsive websites will display properly and load quickly on any device provided the WordPress page speed has been optimised.
Responsive websites are viewable by all devices and browsers, essential as we live in a world where people use different types of phones, tablets and PC’s.
6. Select a fast hosting provider
A fast host is essential because it will make your site load faster for search engines and visitors Most will provide backups, free SSL, maintenance services, email hosting, a domain and a raft of other useful features. Ask your web developer about the different types of hosting providers to find one that fits in with your budget.
7. Incorporate social media buttons into your web design so readers can share them with friends!
Who doesn’t want free advertising? If you have active social media accounts , be sure to include social media buttons at the bottom of your posts so readers can share them with friends!
Many people are constantly on their phones or logged into Facebook and Twitter all day long. As a business, you want to be able to reach as many people as possible, and social media is a major way of doing that. You could have a great bespoke responsive design, but if your audience only use social, they’d never see it.
8. Fill in meta data properly
meta data is a term used to describe the data that is taken particular notice of in your website content by Google. This information includes image alt text, descriptions and titles of pages or posts on a site.
A page’s title and meta description should give visitors enough information so they know what it is about before clicking through for more details. The page title should also be short and concise so that search engines can find and understand it easily.
9. Use Schema markup for search engine optimisation
Schema markup is an open standard created to organize data on the internet in order to make it more understandable for web crawlers. This markup can be applied through HTML, microformats and RDFa.
It’s important that you use schema because not only will this help your website rank better on Google but it’ll also provide a higher level of compatibility with Google’s searches.
You might want to consider wordpress as your content management system because it is easy to implement schema on there compared to many other CMS (ideal if your website designers are more of a graphics agency than an SEO company.
Points 8 and 9 are quite specific to SEO, we listed them because we’re a specialist WordPress SEO agency and always keep SEO at the forefront of every site we design. Tey are important, that’s why we’ve included them in this list.
10. Choose a design style which suits your business
It’s important that the look and feel of the website represents your company brand, it’s products or services and culture. If you don’t pick website designers who offer the web services you need and like you could end up with something inappropriate and have to change it in the future.
11. Or just use us
We’re a Wiltshire SEO specialist first, so unlike most other web design companies, our swindon website design services have search engine optimisation at their core. Our digital marketing solutions are as focused on search engine optimisation just as much as the core website design. We’ve worked with numerous local small businesses and medium sized businesses to develop some great sites, many including e Commerce functionality and advanced features, whilst sticking to their budgets. We also offer ongoing support services to our customers so they always feel confident about the ongoing success of the project. Learn more here: