SEO for retail & ecommerce businesses
From physical products to downloads, and a single online shop to national or global operations, we’re experienced in achieving strong rankings and traffic in competitive online retail markets.
If you sell a product or service that can be shipped or downloaded, people are almost certainly already buying it online, quite possibly from your competitors. With more and more sales moving online, retail and ecommerce is one of the most competitive spaces to rank in, which is exactly where our technical SEO background counts.
Product & category page SEO
The pages that actually drive sales get the most attention: proper titles, descriptions, structured data and internal linking.
Speed for larger catalogues
Ecommerce sites tend to be bigger and slower by default, so our WordPress speed work matters even more here.
WordPress & WooCommerce specialists
We build and optimise on WordPress and WooCommerce. See our ecommerce web design service if you need a new shop built.
Local or national/global reach
Whether you need to be found nationally, globally, or by shoppers close to a physical premises, we scope the campaign accordingly.
Product data AI trusts
Complete product schema, a clean Merchant Center feed and reviews in the right places, so AI shopping answers can include your products. AI search for online shops
We built an online shop for a club and festival clothing company selling bright, loud women’s leggings, flares, hats and bags. After simplifying an overly busy design and adding features like size options and an automated “notify when back in stock” button, they started making sales almost immediately after launch. See the Get Spangled! shop.
SEO and web design, built together
Our original expertise was WordPress SEO, and we added web design soon after, having undone too many mistakes made by design agencies who didn’t build with SEO in mind. That now includes ecommerce web design, based around SEO principles from the outset. WordPress, properly integrated with WooCommerce, gives an incredibly versatile platform for ecommerce development, and it’s where our deepest technical knowledge lies.
If you already have an online shop and need it to rank, we can audit and improve it. If you need a new one built, see our dedicated ecommerce web design page for that side of the service. Builds are quoted individually, and SEO pricing is on our pricing page.
Products in AI shopping answers
ChatGPT, Perplexity and Google’s AI Mode now answer shopping questions with product suggestions: “waterproof dog coat for a whippet under £40”. The products that appear are the ones with complete, accurate details: price, stock, sizes, materials and reviews.
Our AI SEO services tighten those details across your product pages, structured data and Google Merchant Center feed, and track whether your products turn up for the searches that matter.
Why eco seo for retail & ecommerce
We were technical SEO specialists first, adding web design soon after, so every ecommerce site we touch is developed around SEO principles, not decorated with them afterwards. See more of our track record on our industry experience page, and current packages and one-off pricing on the pricing page.
Common questions about SEO for retail & ecommerce
Someone searching for a specific product will click through two or three listings before they buy, almost never a fourth, whatever’s sitting on that page.
Do you only work with WooCommerce shops?
Yes. WordPress and WooCommerce are the platforms we know inside out, and the only ones we work on. Not sure what your shop runs on? Send us the address and we’ll check for you.
Can you help with an existing shop, or only new builds?
Both. We can audit and improve an existing online shop’s SEO, or build a new one from scratch with SEO built in from day one. See our ecommerce web design page for the build side.
How is ecommerce SEO different from a normal business website?
Mainly scale and speed. Larger product catalogues create more pages to manage and more potential for slow load times, both of which need a more technical approach.
What does it cost?
Full packages and one-off pricing are on the pricing page: real figures, not a vague “get in touch for a quote.”
Does product schema help us appear in AI shopping results?
It’s one of the main inputs. Price, availability, reviews and product details in structured data and your Merchant Center feed give AI tools reliable facts to work with. Gaps or mismatches between them are a common reason products get left out.
Ready to talk about your online shop?
Tell us about your products and where you’re currently ranking, and we’ll give you a clear read on what we’d do first.
Get In Touch or call 0800 0488832