Website redesign and search engine optimisation
This client is a professional pop band from Swindon, who play at a wide range of venues and events, predominantly around the South West of the UK, but also UK wide and even abroad.
When the band initially contacted us they already had a website which had been built by a local web designer. However the site was very slow to load and buggy, the designer had lost interest and rarely responded to support issues, when he did, solutions were not satisfactory. At this point the band contacted ECO SEO to discuss what the options were.
One band member was already familiar with WordPress, so we have built them a new website using WordPress, they added the content and continue to update it themselves, a great way to keep web design prices down. In addition ECO SEO has optimised the website for both national and local results.
What we did?
Working with the band on the content meant the price for developing the website was kept to a minimum. ECO SEO installed the software on their existing hosting account, set the layouts and navigation, while they transferred and tweaked the content and images from the old website. This had the added benefit that they are now confident to make significant changes to the content without relying on us (or any other web design agency) to do it for them.
Whilst the band are based in Swindon they are happy to travel much further afield to keep their diary full, so a combination of local seo and general visibility across the internet was necessary. Likewise they play a wide range of events from weddings and private parties to festivals and corporate do’s. So we needed pages which would attract suitable customers, whilst not emphasising the other aspects of their work. Of course, as a band it’s what they sound like (and look like to a lesser extent) which people are interested in. The website now attracts visitors who are looking for a band for specific types of events or in the targeted geographic areas, they are then led towards the generic pages with playlists, pictures, videos, testimonials and of course, the all important contact page.