Local search in SEO (Search Engine Optimization) refers to the practice of optimizing a website or online presence to attract local customers or clients. This is particularly important for businesses that serve a specific geographic area or have physical locations where customers can visit. Local SEO strategies aim to improve a business’s visibility in local search results, both on search engines and other online platforms. Local search in SEO is especially important for brick-and-mortar businesses, service providers, and professionals with a physical presence. Optimizing for local search increases the likelihood that a business will appear in relevant local search results, helping it connect with potential customers in the local community.