A few things that you shouldn’t do for SEO
There are a number of strategies for achieving high positions in the search engines, and there are a few which ensure you won’t! This article addresses some of the more common ones. So, this weeks nominees in no particular order are:
This is quite a common problem throughout the web, either the website owner thinks they can just copy some text from another page because they can’t be bothered, or is reselling products and uses the vendors descriptions from their website. If you really can’t write a page from scratch, try reading each paragraph through, then rewriting it in your own words, this should make it unique enough to make sure it is indexed (unless you have a photographic memory!)
Linking to Bad Sites
The search engines know that you control who you link to, so make sure you only link to reputable sites and certainly not those which employ the methods listed in this list. If you do they will likely penalize your site and your rankings will drop.
One Title Tag Per Page
The Title Tag is an important seo factor on each page of your website. Many moons ago there was a flurry of webmasters realising that you could add multiple title tags to a page and this would help to increase search positions, this is no longer the case and again will almost definitely have an adverse affect, as search engine spiders can easily find this little trick.
If you don’t know how to do it, don’t learn, it’s a very old trick which is likely to get your website banned altogether. It’s a way of showing different content to the search engines to that which a visitor views, easily detected and a big No No!
This is repeatedly using the same keyword over and over throughout a page, the SE’s really aren’t that stupid, if it doesn’t read properly, you have probably overdone it. (see my recent post about the length of web pages, this talks about keyword density)
Another one which is easily spotted by search engines. This is when you have white writing on a white background (replace with your favorite colour’s) usually stuffed full of keywords.
Not usually so easily spotted, but it’s against the Google law. If you are competing with other sites and they spot you doing this they may well report you, if so big G may do a manual review of your site and again, if these are found you may have a penalty heading your way.
This is when you have a page set up for a particular keyword, but it redirects to another page, another old technique that will not work in the long term.
Don’t get me wrong, many of these techniques may work well for a short time and some of them are the kind of techniques which are employed by search engine spammers. But if like me, you want to get a good position and keep it, Just don’t do it!