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Case study

SJ Edney: SEO for a South West law firm, from three offices to four

Regional SEO that brings in enquiries for every office, after a previous agency failed to deliver what it promised.

SEOLocal SEOConversion rate optimisation
The solicitors website homepage
4offices, each optimised for its own region
RegionalSEO for every office’s own area
Took overafter another SEO agency failed to deliver
Mobile-readysite update managed with their web designer
01The problem

Burnt by an SEO agency that didn’t deliver

This law firm had three offices around the South West and needed its SEO for solicitors to bring a steady stream of enquiries to every one of them.

They had already tried another SEO agency, which didn’t achieve the results it had promised. After a short break, they came to us.

They needed results, not promises.

02What we did

Regional SEO for every office

  • Regional optimisation: each office optimised to appear for searches in its own region
  • On-page SEO: page content, titles and structure
  • Off-page SEO: links and listings that build the firm’s authority
  • Conversion rate optimisation: turning more visitors into enquiries

A mobile-friendly website

When Google announced that mobile-friendly websites would do better in search results, we recommended an update. The firm agreed, and we worked with their original web designer to make their WordPress site responsive and SEO-friendly.

03The results

From three offices to four

During the years we worked together, the firm opened a fourth office, and we added it to the SEO campaign so it had its own share of regional enquiries.

What happened next

A couple of years ago, when the founding partner retired, SJ Edney was bought out. The results above cover the years we worked with the firm up to the buyout.

Questions about this project

Can you work alongside our existing web designer?

Yes. For this firm we worked with their original web designer to make their WordPress site mobile-friendly, and handled the SEO ourselves.

Can you do SEO for a business with several offices?

Yes. We optimise each office for searches in its own area, so every branch gets its own share of enquiries.

Tried SEO before and been let down?

Talk to us about what results should look like.