SEO

SEO What’s New For 2013?

The Short Answer is There are No “Tricks” For years people have been looking for the quick fix to achieve top search engine results, some worked for a while, some worked, most very briefly but if the technique in question was leaning heavily towards the dark side, the benefits have almost certainly been wiped out

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Is Content Really King Now?

Ever since Google started with their bout of Panda, and more recently, Penguin updates SEO’s have been either affected (or more accurately their clients websites have been) by them, or are at best a little nervous that something done in the past, by them or a previous firm, could just tip the balance and send

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Link Building in 2012

As time marches on the techniques used for SEO must keep pace with the search engines and their algorithms. 2012 has proven to be an exceptional year with regard to how building links has changed. I’ve long held the view that the vast majority of directory links, blog comments and articles have been worthless, however

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Are Links Still Important for SEO?

People have been talking recently about the diminishing importance of links in SEO, but I for one have seen no proof of this. Granted, other metrics are undoubtedly used such as title tags, content and more recently social metrics, however, as far as SEO is concerned, backlinks still play an important role and I can’t

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Using Web Directories

Should I submit my website to internet directories? Before I answer this I need to be clear that there are 2 types of link directories, basically good and bad ones. They can fall into the latter category for a wide number of reasons. But in essence yes, it seems to be becoming increasingly beneficial to

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SEO Basics

Be sure you get the SEO basics right There are a number of fundamental basics of SEO which apply to virtually every website on the internet, they are not always adhered to, however they do exist and have remained constant for many years. Search engines and Google in particular are often making changes to the

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Tracking Telephone Enquiries

SEO and Tracking Enquiries I regularly have conversations with both potential clients and existing ones about tracking the effectiveness of an SEO campaign. Whilst ranks for the most effective buying keywords and overall traffic are often a good indication of the success of a campaign, this isn’t always the case, only tracking all your enquiries

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Blog SEO

What is Blog SEO ? This is quite a common question and a fairly simple one to answer, so I shall attempt to keep this post brief. I am also assuming that you will be doing this manually, as opposed to using one of the WordPress plug-ins, which will do some, but not all of

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