Pay Per Click

Caution on Adwords Keyword Tool Data

Just a quick one today. I’ve had a couple of people recently ask me about the accuracy of the Google Adwords Keyword tool data, and while I couldn’t possibly comment on it’s technical accuracy myself, I would be quite surprised if Google made a tool like this available to us but then fed inaccurate information

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How Long Does Facebook Have Left?

Ever since Facebook was put on the stock market, it’s prices have gradually devalued to the point that they are now close to half what they were valued at when floated. There have been several well known bloggers writing about this and ultimately predicting it’s demise, but why? There are a lot of businesses out

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How Can I Improve My Quality Score ?

How to Improve Google Adwords Quality Score My previous post covered the basics of Google Adwords quality Score with a view to decreasing your pay per click budget, so if you missed that one, have a quick read through, as this post will make much more sense if you read that one first. There are

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Adwords Quality Score Basics

What is Adwords Quality Score ? A quick bit of Google history first – back in the days before 2005, Google adwords was much simpler, if you bid a higher price per click than your competition, your advert appeared higher up in the sponsored listings (usually across the top and down the right of a

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