It never fails to amaze me, the number of people I speak to about working on their website, be it in a design or SEO capacity and somehow the original designer has tied them in. The most common scenario is when a web developer registers the domain name and hosts the site for the client, […….]
Category Archives: Blog
Be sure you get the SEO basics right There are a number of fundamental basics of SEO which apply to virtually every website on the internet, they are not always adhered to, however they do exist and have remained constant for many years. Search engines and Google in particular are often making changes to the […….]
SEO and Tracking Enquiries I regularly have conversations with both potential clients and existing ones about tracking the effectiveness of an SEO campaign. Whilst ranks for the most effective buying keywords and overall traffic are often a good indication of the success of a campaign, this isn’t always the case, only tracking all your enquiries […….]
Google Places Has Been Re-Vamped and 3rd Party Site Reviews are No More The Google Places listings have had a bit of a re-jig just recently, with a general face-lift, more calls to action but also the reviews from 3rd party sites are no longer included, it now looks much cleaner, but what is the […….]
Unless you have been hiding under a rock for the last few weeks, or are not involved in the internet as a career you cannot have failed to have heard about Google’s latest shake up of the results they display in their search engine, it’s been nicknamed Panda 2.2 after the technical employee who invented […….]
Is Panda 2.2 a Long Term Fix? At the SMX Conference Google’s Matt Cutts announced that Panda version 2.2 had been developed, approved and was due to be unleashed soon. According to Barry Schwartz at search engine land, this happened around a week ago today. So all you SEO professionals and DIY’ers better hold on […….]
What is Blog SEO ? This is quite a common question and a fairly simple one to answer, so I shall attempt to keep this post brief. I am also assuming that you will be doing this manually, as opposed to using one of the WordPress plug-ins, which will do some, but not all of […….]
A new law is due to come into play in the UK during May, this law will make it necessary for any website owner to get explicit consent for a cookie to be placed on a users machine. This obviously would have a huge impact on any website which needs to identify a retuning visitor […….]
What will happen to directories now Google local is encroaching There was a time, only about 5 years ago when optimising a website was pretty easy, you would add your keyword to the title, a few alt’s and several times on the page, then use that keyword as the anchor on a load of directory […….]
There have been a lot of changes in the effective methods of optimising a website in the last 8-10 years. There was a time that you could put a site up, cram it with keywords, stuff the alt tags and meta tags with that same word and, hey presto, there you were in top position […….]