Exact Match Domain Update 2012 Well, Google are at it again, they have now penalised exact match domains in the SERP’s. For the last few years people have been asking me if this is a “trick” which works for quick SEO gains, The answer has always been “Yes, it does at the moment, however it’s […….]
Category Archives: Blog
Ever since Google started with their bout of Panda, and more recently, Penguin updates SEO’s have been either affected (or more accurately their clients websites have been) by them, or are at best a little nervous that something done in the past, by them or a previous firm, could just tip the balance and send […….]
As time marches on the techniques used for SEO must keep pace with the search engines and their algorithms. 2012 has proven to be an exceptional year with regard to how building links has changed. I’ve long held the view that the vast majority of directory links, blog comments and articles have been worthless, however […….]
Since my last post about the Google Penguin update which was implemented on 24th April I’ve been doing a fair bit of research into what may cause a page or website to be affected by it. Whilst it’s far to early to have any conclusive answer, there does seem to be some agreement about what […….]
The old hyphen – or underscore _ question again An existing client is planning a site redesign for next spring and has been asking me quite a lot of questions about the best way to change the site, she asked the old question about if hyphens or underscores are better word separators in the page […….]
How to Write SEO Friendly WordPress Posts First of all, remember that you can do more harm than good if you copy and paste chunks of content into your blog, as with the rest of the website all content must be unique! If you can, try to add something at least once a week, if […….]
It never fails to amaze me, the number of people I speak to about working on their website, be it in a design or SEO capacity and somehow the original designer has tied them in. The most common scenario is when a web developer registers the domain name and hosts the site for the client, […….]
Be sure you get the SEO basics right There are a number of fundamental basics of SEO which apply to virtually every website on the internet, they are not always adhered to, however they do exist and have remained constant for many years. Search engines and Google in particular are often making changes to the […….]
Is Panda 2.2 a Long Term Fix? At the SMX Conference Google’s Matt Cutts announced that Panda version 2.2 had been developed, approved and was due to be unleashed soon. According to Barry Schwartz at search engine land, this happened around a week ago today. So all you SEO professionals and DIY’ers better hold on […….]
What is Blog SEO ? This is quite a common question and a fairly simple one to answer, so I shall attempt to keep this post brief. I am also assuming that you will be doing this manually, as opposed to using one of the WordPress plug-ins, which will do some, but not all of […….]
A new law is due to come into play in the UK during May, this law will make it necessary for any website owner to get explicit consent for a cookie to be placed on a users machine. This obviously would have a huge impact on any website which needs to identify a retuning visitor […….]
What will happen to directories now Google local is encroaching There was a time, only about 5 years ago when optimising a website was pretty easy, you would add your keyword to the title, a few alt’s and several times on the page, then use that keyword as the anchor on a load of directory […….]
When you build links to your site or a clients site, there are numerous ways to approach it, however it’s worth bearing in mind that all links are not created equal. I’m going to assume here that you know how blog comments and articles are almost worthless these days anyway. So the following points are […….]