10 ways to Reduce Bounce Rate

There are many reasons a visitor to your website may leave immediately and although not a fact, I believe that a low bounce rate is probably a factor in your search engine positions.
(Bounce rate is the number of site visitors who enter and leave on the same page, i.e they click to your website and then click the back button)

10 Annoying Factors which Increase Bounce Rate

1.Pop-Ups – If a second page pops up immediately after I click to a website, I assume that this will continue happening as I change pages, so I leave again. There really is no need to have pop-ups on a site these days.  If the information is worth showing, include it on the page, or create another page with the content and have a prominent link to it.

2. Music – Unless your website is about music there really is no0 need for it to start playing when I land on your page. Plus how do you know what kind of music I like? If I want music when I’m browsing, I’ll load up my media player and play what I like.

3. Slow Page Load Speeds – With the speed of hosting servers and broadband these days there really is no need for a slow website!  OK, so if it’s my bank or somewhere I really have to go I will put up with it, but if I’m looking to buy something and there are multiple vendors on-line, I’m very unlikely to wait for your pages to load if it’s quicker to press the back button and go to one of your competitors faster websites instead.

4. Poor Navigation – So you’ve designed the site, filled it with totally riveting information, so it’s essential to make the navigation intuitive enough that people can find what they are looking for. Try to keep it simple and obvious and if something is particularly relevant link to it from within the body of the page too.

5. No Contact Information – If people can’t find your contact details it makes it hard for them to contact you. If the website is commercial, you are probably expecting enquiries, so put your telephone number on every page in addition to a link to your contact form.

6. Excessive Animations – An easy trap to fall into if you are new to web design, you find a little gizmo which leaves sparkly stars trailing behind the cursor, then some flashing lights to put down the side, then a little dancing hamster to sit in the header.  Apart from looking incredibly tacky, at best it detracts from the important information on the page, at worst it makes it almost impossible to read.

7. Poor Grammar – Whilst I appreciate that not everyone has a Masters in English (or whatever local dialect you use), in fact, neither do I. But if you can’t spell, use a spell checker and if your grammar is poor, write in Word, use the grammar checker and then cut and paste it into your web pages.

8. Out Dated Content – If there is a new version of your software available, update the page and pictures. Likewise if you have a blog, be sure to update it from time to time, it doesn’t need to be a daily, or even weekly update, but if I notice it hasn’t been updated for years, I will assume the same is true of the rest of the site.

9. Immediate Registration Requirements – If the visitor needs to register before they can reach your content, forum or any other type of website, they will likely leave and find somewhere they can access it without giving their email address away.

10. Boring Content – Whilst I appreciate that certain subjects are more interesting than others, generally speaking your personal interests as opposed to your work, try to stop the content of pages sounding too much like a technical product brochure, if you dive straight in with a technical breakdown you will put a lot of people off, keep it professional but friendly, informative but not technical. You can always add technical specifications on another page for those who want to read them.

This post really does just scratch the surface, there are probably hundreds of things which put different people off, so what is your top one?

8 thoughts on “10 ways to Reduce Bounce Rate

  1. Suze says:

    My pet hate is the times roman font used online. It is fine for print, but just somehow just does not work on the web.

    • Steve says:

      Yes true, but this drifts into the scope of bad navigation, fonts and colours as well as the site design, I’ve seen a few which probably looked great until the webmaster populated the template.

  2. Spammy Name Removed says:

    this is all good information i thank you for posting such useful information on internet

  3. Mickey says:

    Do they even have pop ups any more, I have had a blocker installed for years now and presumed everyone has, so it isnt worth them including them really as nobody even sees them

  4. robert phill says:

    yes. i agree with you. your title is very exclusive. thanks for the sharing this.

  5. Scutter says:

    How about this? not actually add the correct information on the page desired for landing, therefore a link is apparent and clear to the page containing the desired information, this initiates a click away from the landing page, therefore this will reduce bounce rate also.

    This is strategy I have applied to reduce bounce rate exponentially on various site. And can tell you it works.

  6. Steve says:

    That’s a nice little trick for reducing the bounce rate if I understand you right. You are saying optimise a landing page but don’t offer the info’ from there, make it from a sub page, so the visitor has to click to the second page.

    The positive side of this, is that if bounce rate is part of Google’s algorithm it will certainly reduce it if done well. However, the negative side is that it will become very difficult for you to track bounce rate as unless you offer better info’ than you did previously people will click once then leave the site anyway.

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