Off Page Optimisation

Factors outside of your website which affect your ranking



Off Page Optimisation

off page seoThere are a number of factors off of your website pages which will affect your positions in the search engines results pages.  Some of these are outside your control, such as domain age, this is relevant because Google, for example, trusts older websites more, so therefore rewards them with better search positions.

There are however a number of factors which can be influenced, these include the speed of your website and most importantly the other sites on the internet which link back to your site and exactly how they do so.

The quality, number and relevance of links back to your site is the think which will make or break the success of a website.  Each client will have their own specific objectives, so the process of building links is unique to each client and adapted to the industry within which they operate.  Our techniques include, but are not limited to:

  • Web 2.0 properties
  • Blog Posts
  • Comment Posting
  • Social Media
  • Traditional Back Links
  • Article Marketing
  • Directory Listings
 

Getting this aspect of an seo campaign right can not be emphasised strongly enough, there are many website owners who have paid inexperienced SEO's to build back links, it has not been done right and their website position has gone down, or even got them banned from the results altogether.

Having the correct range of diverse but targeted links pointing towards your sites pages, based on the keywords originally researched and working together with the on page factors, will increase your search positions, visitor levels and sales.

If you would like to discuss our full range of SEO services please call on 01672 861541.

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