Jun
10

Google Mayday Update

Posted in Uncategorized by Admin

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Yes Google did Update SERP’s on Mayday The SEO forums have recently been full of discussions about a recent update and numerous questions about “why have my search positions dropped?”. It seemed to centre around long tail keywords falling in the search results, for (usually) newer, smaller or less optimised websites, the general consensus was that it was just a Google dance and the rankings were likely to recover again soon as they often do while they are testing new algorithm changes, however as the days went by and they didn’t increase again, it became apparent that  [...]

Jun
8

How Can I Improve My Quality Score ?

Posted in Pay Per Click by Admin

1


How to Improve Google Adwords Quality Score My previous post covered the basics of Google Adwords quality Score with a view to decreasing your pay per click budget, so if you missed that one, have a quick read through, as this post will make much more sense if you read that one first. There are quite a few things you can do to improve your quality score, so we will now go through each of the factors which affect it, to try to raise it somewhat, in turn reducing your cost per click. The CTR of the keyword and advert The first thing to remember is that your CTR is relevant to it’s  [...]

Jun
4

Adwords Quality Score Basics

Posted in Pay Per Click by Admin

1


What is Adwords Quality Score ? A quick bit of Google history first – back in the days before 2005, Google adwords was much simpler, if you bid a higher price per click than your competition, your advert appeared higher up in the sponsored listings (usually across the top and down the right of a page of Google search results) so therefore was likely to get more clicks, unless of course the visible advert itself put users off clicking it somehow. Since then Google Adwords has been improved to make sure users are given the best possible results, one facet of this is the “quality  [...]

May
26

Essential SEO Keyword Research

Posted in search engine optimisation by Admin

2


Get Keyword Research Right, First Time! There are so many things you can do to aid an SEO campaign, take a look at the forums and you will find hundreds or thousands, in fact, probably tens of thousands of threads, with webmasters of varying levels of experience discussing the pro’s and con’s of various techniques. However one thing that all (experienced) seo consultants do seem to agree on, is that keyword research is THE most important thing to start any campaign with. Why and how? Let me explain… Why? This is easy, if you don’t select the right keywords from the  [...]

May
24

Title Tag SEO

Posted in search engine optimisation by Admin

1


Firstly, just to be clear, the title tag is a line of text in your website which is no visible on the web page, but is seen in many search engines if you do a search, it will appear as the title of the web page, followed by some text and then the sites URL. It also appears in the blue bar at the top of your web browser window. It’s commonly thought of as the single most important seo factor on a specific web page. The title tag should be kept to under 70 characters as this is all that will usually be displayed in search results. A keyword rich, but readable title is essential, both  [...]

May
20

Honeybee Populations

Posted in Environmental by Admin

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The Ecological Implications of Declining Honeybee Populations The decline in honeybee populations in recent years has both beekeepers and governments across the world confused and concerned. A few years ago the news (particularly in the USA) was full of stories about CCD or colony collapse disorder, although whatever you wish to call it here in the UK, there are definitely less wild honeybee colonies around than there were in the past. The implications to national and international economies is huge, as honeybees are said to account for approximately a third of crop pollination in the UK, the  [...]

May
19

Anchor Text in Backlinks

Posted in search engine optimisation by Admin

2


As you undoubtedly already know, other websites linking back to yours helps with your SERP’s (Search Engine Results Pages) so are key in any SEO campaign, but an important aspect of this is which keywords the other site uses for that link, if you can encourage them to use the keywords which you want to rank for, this will seriously help with your results in Google. What you need, are for your keywords to appear as the link, like this SEO Services Wiltshire Another example will appear as Homepage, however this is the wrong anchor text to use (unless you really want to appear for the word  [...]

May
18

SEO Devizes

Posted in Local Search by Admin

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As a newly established search engine optimisation / seo consultancy in Wiltshire, we are currently looking for a few select local businesses to work with in order to build our portfolio, so if you need SEO in Devizes please contact us. The main benefit of working with us at this stage is very cheap prices for all our services, from search engine optimisation to website design or redesign. All we would ask in return is that we can use your website as a reference point for future customers. Once you are happy with the results, you provide us with a quote we can use on our own site, as we  [...]

May
17

CSS Not Tables

Posted in Website Design by Admin

4


For the last couple of years or so, web designers have been moving from the traditional table based format for designing websites, to CSS (cascading style sheets), so why is this? Page Load Speed Having an external CSS, much of the code is contained on a page other than the one being viewed, this can make quite a dramatic difference to the volume of code on each page, often cutting it by as much as half. This means the pages will load much faster, therefore providing a better xperience for the site user, but also helping with SEO, as Google’s algorithm now includes site speed. Easier  [...]

May
14

Online Meetings Save £££’s

Posted in Uncategorized by Admin

2


A few years ago, one of my suppliers wanted to show me how some software worked, he was about 200 miles away and the software itself had a low price tag, so he suggested an online demonstration. I could see his screen from my desktop and we spoke over the phone, as it turned out the product in question wasn’t really that good, however the online meeting software was! Ever since then I have been using software to deliver online presentations/webinars and conduct meetings. Why? Because it saves me a small fortune in petrol and time. If I had to drive to Manchester for a 2 hour meeting  [...]

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