Website Content

Just a quick one today. I’ve had a couple of people recently ask me about the accuracy of the Google Adwords Keyword tool data, and while I couldn’t possibly comment on it’s technical accuracy myself, I would be quite surprised if Google made a tool like this available to us but then fed inaccurate information back. After all, wouldn’t it be easier to just take it offline instead? That being said, there are a couple of common user errors which can mean the information you receive back is very misleading. The first and very widely  [...]

How to Improve your Site Content Ever since Google started clamping down on bad linking practices, site owners, webmasters and SEO’s have all been rushing to add more and more content to their websites, albeit in many cases, completely forgetting the ultimate aim of doing so, to make a sale or get an enquiry. It never fails to amaze me how many websites I visit which have blog posts, sometimes frequent, although often not, which are poorly written, include numerous spelling mistakes and the post itself has no real aim.  If a post or page does not  [...]

Do you currently have a small business website which you update occasionally or make minor changes to a couple of pages every now and then, but essentially remains the same from one year to the next? If so you need a blog. What is a Blog? Firstly let’s define exactly what a blog is and isn’t. There’s a common misconception that blogging is just for kids who want to complain about their school dinners, disgruntled employees to have a whinge about their boss or for big companies who have big news stories, “but not me, I don’t  [...]

New Google Webmaster Guidelines for 2012 At long last Google have updated their guidelines for webmasters (seo’s, internet marketers and anyone else who owns or manages a website), it’s been a long time coming but now they have there is much clearer explanation on most points, and a much better description of Rich Snippets. If you haven’t seen the new information it can be viewed here. There is a lot to read so make yourself a coffee, sit back and wade your way through it. The bit I found somewhat confusing (as if it isn’t a  [...]

Ever since Google started with their bout of Panda, and more recently, Penguin updates SEO’s have been either affected (or more accurately their clients websites have been) by them, or are at best a little nervous that something done in the past, by them or a previous firm, could just tip the balance and send a website plummeting into oblivion. The problem is that for years Google themselves (or should that be itself?) have been telling us that content is king and not to become involved in manipulative link practices. However I’m sure many of  [...]

How to Write SEO Friendly WordPress Posts First of all, remember that you can do more harm than good if you copy and paste chunks of content into your blog, as with the rest of the website all content must be unique! If you can, try to add something at least once a week, if you don’t have time to say much add a short news item or tip etc, this tells Google that it is being updated regularly. Before you start click the show/hide kitchen sink button   you will see more menu items appear. Step 1 – Open a New Post Go to your website and navigate to  [...]

Be sure you get the SEO basics right There are a number of fundamental basics of SEO which apply to virtually every website on the internet, they are not always adhered to, however they do exist and have remained constant for many years. Search engines and Google in particular are often making changes to the algorithms they use to rank websites, when these happen many website owners and often also their optimisation companies can’t understand why the sites have dropped, it’s usually because they haven’t followed the following basic  [...]

Who was the first SEO Company? OK, so to be fair on this, it’s probably an impossible question to answer, because like most other things online, it develops out of something else.  I expect at some stage a web developer decided to put some hidden text on a page and found they appeared at the top of the search engines, perhaps this was the birth of SEO, even though he (or she) most likely didn’t realise it at the time. I did find something rather interesting today though, that was the first company who had a website up on seo.com (I bet that  [...]

This policy is valid from 11 January 2011 This blog is owned and updated by Eco Seo. This blog does not accept any form of advertising, sponsorship, or paid insertions. We write for our own purposes. However, we may be influenced by our background, occupation, religion, political affiliation or experience. The owner(s) of this blog is not compensated to provide opinion on products, services, websites and various other topics. The views and opinions expressed on this blog are purely the blog owners. If we claim or appear to be experts on a certain topic  [...]

What is Page Length? The length of a website page is different from the “page size”, page length can be considered as what the site visitor sees, whereas page size is what a search engine will see, it therefore includes java scripts, any other code and images, the total can equate to a very large page size with very little content visible to the visitor. So what I am talking about here in simple terms, is the number of words or characters you have visible on a page. My personal take on this is that it probably shouldn’t be less than 200  [...]